Formalizing India's unorganized protein supply chain.
Starting with Pune. Building traceable, hygiene-standardized protein delivery — from source to doorstep.
Trust & safety
FSSAI Registered
FSSAI Reg. No.: 21526083004953
Safe • Hygienic • Fresh
Hygienically processed and handled with care
KRAVVE is committed to hygienic handling from sourcing to delivery — premium seafood, chicken, and mutton you can serve with confidence.
The founder
Vidushi Rai
Founder — Business Development & Growth
Traction today
350+
Active customers
70%
Repeat rate
₹800
Avg. order value
100%
Organic growth
Vidushi Rai didn't set out to build a food company. She set out to solve a problem she couldn't stop noticing — one that every family in Pune quietly accepts as normal.
The fish market visit. The vendor who insists it's fresh while the eyes tell a different story. The chicken that smells faintly off by the time you cook it. The complete impossibility of knowing where any of it actually came from, who handled it, or how long ago it was sourced.
As someone who grew up in a household where food was taken seriously — where the quality of ingredients was non-negotiable — Vidushi found it unacceptable that there was no reliable, transparent option for fresh protein in Pune. Not for home cooks. Not for families who cared.
The large platforms existed, but they were built for scale, not freshness. Their supply chains ran through central warehouses. Their "fresh" was a category, not a promise. And none of them would tell you which dock your fish came from.
KRAVVE Fresh began as a question: what would it look like to build protein delivery the way it should have always been built — with a supply chain short enough to be honest about?
The answer was a pre-order model. If customers order the night before, there's no need to hold inventory. No warehouse. No aged stock. Just a sourcing list, a 4 AM dock visit, a few hours of processing, and a morning delivery. Every day. Exactly what was ordered.
What started with a handful of customers in one Pune neighbourhood is now 350+ families across the city — all acquired without a single paid ad, all coming back because they tasted the difference. A 70% repeat rate in a category where most customers bounce is the clearest signal: when fresh protein is genuinely fresh, people don't go back to the alternative.
Vidushi is building KRAVVE Fresh to prove that India's protein supply chain can be formalized — not through regulation alone, but by building a business that makes transparency and traceability the default, not the exception.
What we stand for
Four principles.
No exceptions.
Not a meat delivery app
We're building supply chain infrastructure for protein — formalizing what has always been informal, unsafe, and untraceable in India's wet markets.
Zero-waste by design
Pre-order procurement means we buy only what customers ordered. Near-zero food waste vs. industry's 25–30%. This isn't a sustainability pitch — it's our operating model.
Community, not ads
100% organic growth through residential societies, gym networks, and word-of-mouth. We've never run a paid ad. Trust is our marketing.
Radical transparency
Every order traceable to a specific source. Clear pricing, known procurement, documented quality checks. We won't sell you yesterday's fish with today's label.
Legal entity
Brand owned and operated by
Kravvex Fresh Private Limited
Operations: Pune, Maharashtra
Registered: Kharghar, Navi Mumbai, Maharashtra